Bio | Interviews | Articles | Videos | Soundbytes
He is an incredible person who’s pioneering and a fantastic speakerSarah Rushmere / Energy Efficiency Strategist / City of Cape Town
As a mentor and lecturer Vincent has challenged, inspired and enhanced the intellectual sophistication of hundreds of studentsMichelle Venter Davies / Head of School / Vega the Brand communication school
We treasure the relationship that we have built with Vincent as a consultant and collaboratorBrian Wilkinson / CEO / Green Building Council SA
Often when we move into say a corporate environment seriousness takes over, and this can be an obstacle to creative thought and so someone like Orlando presents an opportunity to have fun whilst ideating, regardless of the formal nature or complexity of the issue at handNicole Brown / CEO / Submarine
He created a generation of design thinkers who will view their world in context of sustainability and responsible life and business practice.Michelle Venter Davies / Head of School / Vega the Brand communication school
Mail and Guardian - Pedal power gets a push in cycling
Vincent Truter is a multi-degreed polymath – a TEDx speaker who studied journalism at Rhodes University, exhibition design and museum studies in Gothenburg and the performance dance known as ankoku butoh in Japan. He is also the lead "cycologist" for his fledgling electric bicycle business, Cycology, which is part bicycle, part metaphor for a force that will drive social entrepreneurship and involvement. // Read More
My Day Job: Vincent Truter | Cycology
Vincent Truter is a charismatic and cross-disciplinary creative director and social entrepreneur. His passion for green mobility is expressed by his company Cycology, which imports finely tuned electric bicycles and crafts experiences around cycling. On a broader scale Cycology is a culture, a viewpoint and a movement that passionately inspires a life on two wheels. // Read More
Orlando – Vincent Truter is a cross-disciplinary creative director and curator. He builds sustainable brands through the design of compelling experiences, exhibitions & spaces that move people & brands to interact & thrive
“One should always be a little improbable.” Oscar Wilde
He is a celebrated design thinker and inspirational TEDx speaker who studied journalism at Rhodes University, exhibition design and museum studies in Sweden and the performance dance known as Ankoku Butoh in Japan. Orlando consults to both public and private sector clients. His work can be experienced in major public exhibitions like Constitution Hill, Lilies Leaf farm and IZIKO museums of Cape Town as well as a host of self-initiated and internationally funded cultural projects including the visitor experience – wayfinding design of the Nelson Mandela Children’s Hospital..
Within the commercial space he has created and implemented successful branded experiences and positioning strategies for clients ranging from Coca-Cola to fashion label Black coffee. He also facilitates atypical inspiration sessions that connect people, places and passions with incisive insight.
Orlando believes that design moves beyond logos, websites and beautiful objects. To him design is a creative problem-solving technique that can be applied to real world challenges – as Bruce Mau says, “It’s not about the world of design but about the design of the world.” To this end he owns and curates his own design gallery called Window [window.cycology.biz] stimulating dialogue around design thinking by showcasing local design talent, from Tonic furniture, to Luxury goods brand Quamta, to artist and designer Givan Lotz. Orlando is a gifted inspirational speaker and facilitator who is passionate about making profit and purpose meet.
He has first hand experience as social entrepreneur with his electric bicycle lifestyle brand Cycology [www.cycology.biz], and also founded an NGO called #Decongest [www.decongest.org.za] committed to getting you to try greener modes of transport. Building on his award-winning career in the creative and branding industries, Vincent’s new consultancy, Orlando, designs compelling experiences that move people and brands to interact and thrive.
01-Design Thinking from orlando.joburg on Vimeo.
05-BRAND IDENTITY from orlando.joburg on Vimeo.
04-PROFIT & PURPOSE from orlando.joburg on Vimeo.
02-INCISIVE INSIGHT from orlando.joburg on Vimeo.