Bio | Interviews | Articles | Videos | Soundbytes
He is an energetic and inspirational consultantYmpke Harmke / Director / Promethium
He has the ability to quickly "get" the inner meaning of a projectChristo Doherty / Director / WITS digital Art School
We treasure the relationship that we have built with Vincent as a consultant and collaboratorBrian Wilkinson / CEO / Green Building Council SA
He combines his strong intellect, insight and well-researched content with great story-telling, visuals, humour and theatrical styleSarah Rushmere / Energy Efficiency Strategist / City of Cape Town
Working with him opens a door into a different zone of innovation and possibilitiesYmpke Harmke / Director / Promethium
Interviews
Mail and Guardian - Pedal power gets a push in cycling
Vincent Truter is a multi-degreed polymath – a TEDx speaker who studied journalism at Rhodes University, exhibition design and museum studies in Gothenburg and the performance dance known as ankoku butoh in Japan. He is also the lead "cycologist" for his fledgling electric bicycle business, Cycology, which is part bicycle, part metaphor for a force that will drive social entrepreneurship and involvement. // Read More
My Day Job: Vincent Truter | Cycology
Vincent Truter is a charismatic and cross-disciplinary creative director and social entrepreneur. His passion for green mobility is expressed by his company Cycology, which imports finely tuned electric bicycles and crafts experiences around cycling. On a broader scale Cycology is a culture, a viewpoint and a movement that passionately inspires a life on two wheels. // Read More
Articles
OVERVIEW
Orlando – Vincent Truter is a cross-disciplinary creative director and curator. He builds sustainable brands through the design of compelling experiences, exhibitions & spaces that move people & brands to interact & thrive
PROFILE
“One should always be a little improbable.” Oscar Wilde
He is a celebrated design thinker and inspirational TEDx speaker who studied journalism at Rhodes University, exhibition design and museum studies in Sweden and the performance dance known as Ankoku Butoh in Japan. Orlando consults to both public and private sector clients. His work can be experienced in major public exhibitions like Constitution Hill, Lilies Leaf farm and IZIKO museums of Cape Town as well as a host of self-initiated and internationally funded cultural projects including the visitor experience – wayfinding design of the Nelson Mandela Children’s Hospital..
Within the commercial space he has created and implemented successful branded experiences and positioning strategies for clients ranging from Coca-Cola to fashion label Black coffee. He also facilitates atypical inspiration sessions that connect people, places and passions with incisive insight.
Orlando believes that design moves beyond logos, websites and beautiful objects. To him design is a creative problem-solving technique that can be applied to real world challenges – as Bruce Mau says, “It’s not about the world of design but about the design of the world.” To this end he owns and curates his own design gallery called Window [window.cycology.biz] stimulating dialogue around design thinking by showcasing local design talent, from Tonic furniture, to Luxury goods brand Quamta, to artist and designer Givan Lotz. Orlando is a gifted inspirational speaker and facilitator who is passionate about making profit and purpose meet.
He has first hand experience as social entrepreneur with his electric bicycle lifestyle brand Cycology [www.cycology.biz], and also founded an NGO called #Decongest [www.decongest.org.za] committed to getting you to try greener modes of transport. Building on his award-winning career in the creative and branding industries, Vincent’s new consultancy, Orlando, designs compelling experiences that move people and brands to interact and thrive.
Videos
01-Design Thinking from orlando.joburg on Vimeo.
05-BRAND IDENTITY from orlando.joburg on Vimeo.
04-PROFIT & PURPOSE from orlando.joburg on Vimeo.
02-INCISIVE INSIGHT from orlando.joburg on Vimeo.